WELCOME TO GEN,

A PIONEERING DEVELOPMENT NESTLED IN THE HEART OF HISTORIC MALACCA WHERE CULTURAL HERITAGE MEETS MODERN INNOVATION.kd

As the first phase opens for sale, we invite you to seize a unique opportunity within our retail units, designed not just for business but as a cornerstone of a larger vision to offer a strategic, sustainable and community-focused platform for success.

A DESTINATION FOR

For the curious and the adventurous, GEN offers a journey of discovery. Each visit reveals new layers of Malacca’s heritage, inviting guests from near and far to explore, taste, and celebrate the diversity that makes this city unique.
GEN is not just a destination; it’s an experience.

THE HEARTBEAT OF COMMUNITY

Dual Frontage with
Heritage Inspiration

Our retail units boast dual frontage designs, drawing inspiration from Malacca’s rich architectural heritage. This feature maximises visibility and accessibility, inviting more foot traffic and engaging shopper interaction.

Lush
Greenery

At Gen, lush greenery with thriving trees creates a refreshing, invigorating atmosphere that promotes tranquility and well-being, offering a peaceful escape from the pollution and congestion of urban life.

Family-friendly
Atmosphere

Surround yourself with serene green spaces that include a dedicated kids’ play port. These areas provide a family-friendly atmosphere that attracts a diverse group of visitors.

At the heart of GEN’s retail district lies a centralised event space, ideal for hosting promotions, exhibitions, and community gatherings. This versatile area is designed to keep the community engaged and active, offering endless opportunities for retailers to showcase their brands and products.

Designated Petting Zone

Catering to pet owners, our designated petting zone ensures that every family member, including furry ones, enjoys their visit to GEN.

Vehicle-Free Pedestrian Boulevard

Step into a safer and more connected shopping environment on our vehicle-free pedestrian boulevard. This thoughtfully designed space enhances communal interaction and provides a pleasant, unhurried shopping experience, encouraging visitors to linger longer and explore more.

Eco-Friendly Features

Committed to sustainability, our retail units features an innovative rainwater harvesting system and convenient EV charging ports for environmentally conscious shoppers.